The Longevity

AARP Announces $10k Innovation Prize

The Innovation Champion Award is aimed at spurring innovation in aging, “empowering people to choose how they live as they age.” A primary criterion, however, will be universal design, that is, design that appeals and offers usability to all age groups.

Caregiving will be the theme of the competition this year, a field that will demand innovation over the next few years, according to AARP.

By 2020, 117 million Americans are expected to need assistance, but the overall number of caregivers will only reach 45 million. This is a huge opportunity for companies large and small to reach an emerging market – and improve the lives of caregivers and their recipients.

Entries in any of the six following caregiving categories will be accepted:

  1. Health & Safety Awareness
  2. Care Coordination
  3. Transition Support
  4. Social Well-Being
  5. Caregiver Quality of Life
  6. Daily Essential Activities

Companies interested in competing in the event need to apply by April 15th. In addition to the $10,000 prize, winners will receive a trip for 2 company representatives to Washington D.C. where they will be given a tour AARP’s Innovation Lab and meet with AARP Chief Innovation Officer, Terry Bradwell. They will also be given official recognition at AARP HQ event, an ad or Editorial coverage in i3 magazine, and AARP Innovation Champion consulting.