The Longevity


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Answer written • Sep 22 Q: How can personalized healthcare be used at the consumer level?

A: Past and present health, age, gender, education, other socio-economic factors will influence my view of what I want and need in terms of personalized health care. All those characteristics can be mapped and ingested by an AI engine. Eventually person... (more)

Answer written • Aug 23 Q: How do you choose between a business model that sells direct-to-consumer versus one that sells to providers or payors?

A: Agree with Hilary. Patients expect their health insurance to pay for their health expenses. That being said, there are exceptions. I am thinking for instance of Lumosity. In that case, the company tapped into a deep-seated fear which in the consumers... (more)

Answer written • Aug 22 Q: Do older consumers want to learn how to use new technology?

A: Not to mention that the longevity economy includes a large number of Baby Boomers who are completely comfortable using technology in their day-to-day lives. These boomers will be the next wave of older consumers who not only want, but EXPECT to have ... (more)

Answer written • Aug 23 Q: We are about to take our product prototype and launch into developing it. What are the common pitfalls to watch for?

A: Anupam Pathak commented on this in his Entrepreneur of the Week interview for The Longevity Network. He said it’s really common to underestimate “the amount of time, effort, and planning required in early design is substantial for hardware produc... (more)

Answer written • Aug 23 Q: What do you see as the biggest growth opportunities in the 50+ economy?  Is there an area of the market that really isn’t being covered?

A: According to Alex Morgan in his Investor Spotlight Q&A for The Longevity Network, an underrepresented area is pulmonary problems. “Monotonically decreasing lung function” is already a problem most adults encounter as they age, he says, and we... (more)

Answer written • Aug 22 Q: Where are the pain points for seniors who want to age in place?

A: Wandering can also be a serious safety challenge for a person living with dementia, and major source of worry for their caregivers. This is difficult during the day, but if this happens in the middle of the night when it's dark and their caregiver or... (more)

Answer written • Aug 23 Q: Why are there so few unicorns in the health startup sector?

A: Recently on The Longevity Network, we’ve covered various opinions on why digital health startups often face a much harder road than their counterpart consumer tech startups. Reasons range from an entrenched healthcare culture (including lack of tru... (more)

Answer written • Aug 23 Q: Why do investors care so much about CAC (cost of customer acquisition)?

A: There is a lot of data behind this concern. For those few dream-come-true unicorns out there, CAC is almost always extremely low. This is essentially because the product or service was so compelling and so perfectly met a widespread need (think Uber)... (more)

Answer written • Aug 23 Q: What was the biggest mistake you made in your startup?

A: I didn’t insist that we outline everyone’s expectations in writing—and that goes especially for your co-founders. Even though we thought we had a verbal agreement on everyone’s role and it seemed clear cut, it led to there being a great deal ... (more)

Answer written • Aug 22 Q: Are there apps or other technology available now to help coordinate caregiving?

A: Yes, there are many, each with their pros and cons, so the best app just depends on what your needs are. CaringBridge and Lotsa Helping Hands both help to coordinate care arrangements like meal help and errands, and gives the care team a place to put... (more)

Answer written • Aug 22 Q: Can smart speakers (Amazon Echo, Google Home, etc.) be used in Alzheimer’s care?

A: Smart speakers can’t replace human care and companionship, but they can be a helpful tool for an individual with dementia, and give caregivers some needed respite. They can be programmed to provide daily reminders and alarms to take medication, ch... (more)

Answer written • Aug 22 Q: What should investors know about the longevity economy?

A: It’s big. By 2050 the global population of adults 60+ will more than double from 900 million in 2015 to 2 billion. Right now 50+ adults account for $7.1 trillion in annual U.S. economic activity, and that number will grow with the growing older adu... (more)

Answer written • Aug 22 Q: Does HIPAA apply to devices like Alexa?

A: Yes, devices like Alexa must be HIPAA-compliant to be used in a medical setting where patient’s medical information is involved. The device is not yet compliant, but Amazon is working on this. Some hospitals already use Alexa apps for tasks like pr... (more)

Top Experts

Bruno Battistini

President/CEO of NBHRF

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Head of Dubai 100

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Medicaid Chief Medical Officer

Seth Sternberg

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Nan How

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