Entrepreneur of the Week: Dr. Bettina Experton, Humetrix
Humetrix is a developer of mobile health platforms for consumers.
We spoke with President and CEO Dr. Bettina Experton, M.D., M.P.H, about Humetrix, and the opportunities they see in the 50+ market.
Longevity Network: What does Humetrix do?
Bettina Experton: Humetrix develops mobile health platforms that empower everyone to take control of his or her own care, making the healthcare systems safer and more cost-effective. Our technology puts people’s critical health data – conditions, medications, allergies and history – in the palms of their hands, safe under their own control, on their own mobile devices, and guides them to better manage their chronic conditions.
By empowering people with their own health data, we can improve patient safety and health outcomes, avoid medical errors due to a lack of patient information at the point of care, and reduce redundant testing and costs across the healthcare system.
LN: Can you tell us about some of your platforms and how they work?
BE: We’re going beyond providing anytime access to medical information to using data analytics to help people use their own records to manage chronic care conditions, keep safe in an emergency and actively manage and share their health care records. Our offerings include:
iBlueButton – Winner of three HHS industry innovation awards including this year’s Medicare FHIR competition, iBlueButton can decode Medicare claims, receive health record summaries and automatically generate a user’s longitudinal and actionable summary record securely on their own mobile device. Having the ability to share your health history at every point of care can be life- and cost- saving. As the market leader in consumer facing mobile health record applications, iBlueButton is set for large deployments in 2017 from State Medicaid programs to national deployments in Europe.
TENSIO – For the nearly 30 percent of adults who have high blood pressure, TENSIO assembles locally on the user’s mobile, health monitoring device data and the user’s own health record information, then uses embedded analytics to generate ongoing personal notifications that coach anyone to better manage their hypertension. In concert with your doctor, TENSIO guides you in a very personal way to manage your blood pressure with personalized notifications on your smartphone and Apple Watch regarding your medications, exercise, dietary and weight loss regimens.
SOS QR – Designed for emergency preparedness and to keep individuals safe, SOS QR is a globalized app that runs on Android and iOS phones and the Apple Watch and is available in multiple languages: English, French, Spanish, Mandarin Chinese, and Portuguese. It makes conditions, allergies and medications available to any emergency responder in the local language. SOS QR also features an “SOS Button” that users can easily press to alert their emergency contacts with their GPS location in an emergency situation and an “OK Button” that they can press to let loved ones know they are safe in a disaster scenario.
LN: What opportunity did you see that you wanted to address with Humetrix’s solutions?
BE: Our company name – Humetrix – stands for “Human Metrics.” As a public health physician and health data scientist, I saw first-hand the need to put actionable information into patients’ hands, so they could better manage their health care.
In today’s connected society, we are able to access almost any data we can imagine via our mobile devices. But for many, their own medical history is trapped in multiple locations, accessed through multiple and cumbersome patient portals that were built for desktop browsing. We believe that this data is most useful to patients wherever they are, for them to share at the point of care. With smartphone use in the US approaching 80 percent, it is imperative that we get everyone’s life-saving medical data on their own devices.
LN: What shortcomings (if any) did other platforms have?
BE: Humetrix platforms are the only ones today that put anyone’s critical health data on their own device, and under their own control. Data is never stored on our servers or in the cloud, where it could be vulnerable to hackers, and is not always available if the user is offline in the emergency department or in a clinic with no Internet access. Instead, it lives on the patient’s own device, where they can not only protect it, but manage it, annotate it, and share it.
Other solutions in the market do not take this approach, nor do they have the intelligence built in to translate arcane billing and medical record codes into a longitudinal health record that makes sense and is actionable.
LN: Who are your users?
BE: We have a global user base that includes people with chronic conditions or complex health needs, family caregivers, and others who just want to better control their own health. We recently won a National Health Service Test Beds competition in the UK, where TENSIO and SOS QR are now being used to help manage care for people with multiple chronic conditions. We have presented the US Blue Button program to the French Parliament and have developed a French version of the iBlueButton solution, to respond to a new Blue Button national initiative in France.
SOS QR, our emergency app, has also been recognized by the U.S. government. In addition to being included in the White House’s first-ever Disaster Recovery Demo Day, it also received the 2016 FCC Chairman’s Award for Advancements in Accessibility. For those living with physical or cognitive disabilities, SOS QR provides a way to call for help via their own phone – and to make their medical and disability related needs known if they can’t speak for themselves or adequately communicate– in any emergency situation. This “peace of mind” tool makes it easier and safer for people of all abilities to pursue their passions in their communities. It has also been recognized as an essential tool for active seniors as they travel, fitness enthusiasts, children, or anyone else who wants to ensure they can communicate their health needs – and reach their loved ones – in an emergency.
LN: How did you assemble your team?
BE: We like to say that Humetrix solutions are “Developed by Doctors; Powered by You.” Our product development is driven by the real-world, clinical experience of the physicians that comprise the company’s leadership. As a result, our medical, public health, data scientist and software development teams work cooperatively to develop our products. We use clinical experience to design what the platforms should be able to do, and most importantly, what the patient experience should be like, both alone and when interacting with healthcare professionals. For too long, Health IT solutions have focused on providers, rather than patients. Everyone on our team has a patient-first mindset. Both our medical and development teams approach each platform from that perspective. A passion for empowering patients is a key requirement for everyone at Humetrix.
LN: Has the development of Humetrix differed from what you envisioned?
BE: Our development has been driven by health industry standards, open health data policies and advances in both the iOS and Android mobile platforms. Our small and agile entrepreneurial company, made up of successful entrepreneurs in both healthcare IT and mobile technology, who have been active in health policies and standards, has had to quickly evolve and adjust to a constantly changing healthcare and tech environment.
LN: What do you wish you had known before developing Humetrix?
BE: Humetrix is my fifth healthcare and health IT company venture. Based on my past successful enterprise experience, I knew what it would take to build a successful company to deliver on our company’s goals and mission.
LN: What most excites you about the health technology market?
BE: Today’s technology – especially mobile – has the capacity to make a difference at a large scale, touching the lives of millions around the globe. It is very gratifying to see our solutions literally change the face of healthcare. This wouldn’t have been possible without the technologies that exist today.
LN: What is your best piece of advice for startups in the healthcare/aging tech fields?
BE: Today’s start-ups need to think about their solutions form the perspective of the people who will use their offerings. To that ends, they need to be driven by healthcare professionals who have worked in the trenches, treating and helping the very people to whom they want to sell their products and services.
LN: Where do you see Humetrix five years from now?
BE: In five years, we will have a global footprint, with multiple national deployments of our technologies, making a difference in the lives of many around the world.
LN: What health or wellness technology do you hope exists by the time you retire?
BE: I don’t plan to retire! Health technology is moving fast, with exciting new developments occurring every day, and as an entrepreneur and Health IT inventor, I want to be part of it!
LN: Is there anything else you’d like to share?
BE: I would like to share my immense gratitude to the talented and dedicated team I have the pleasure to work with at Humetrix, and the very special friends and users of our technology who continue to inspire us to go further, better and bigger!
Dr. Bettina Experton is a serial entrepreneur, having founded five Health IT companies. She is a physician, former California Public Health officer, and data scientist, focused on chronic care, elder care, and payment reform. An American business woman, and native of France, Dr. Experton has served as a health policy advisor in the US, Europe and Asia and is an IT inventor who has authored multiple patents for innovative health IT technologies. Her work is driven by a passion for empowering patients through mobile technologies to transform healthcare.