The Longevity

New Doctella Platform Helps Providers Design Their Own Apps

Sunnyvale, CA-based startup Doctella has spotted a niche market: physicians and even small clinics and hospitals who would like to develop their own apps to improve patient care or work flow but who are not comfortable using the available do-it-yourself tools provided by Apple’s CareKit or HealthKit, for instance, or Google Fit. Doctella markets itself as a “health studio” that enables these providers to either “design their own branded and personalized CarePrograms online or…hire Doctella digital health experts to help them.”

Even as healthcare professionals embrace health technology, they might lack the skills to develop apps to support their own approach to early interventions to reduce the cost of care….

The studio enables providers to send their CareProgram apps to one patient and [then] integrates that information for patients to make it easy for them to access the data. It also helps healthcare professionals automate the tracking of their patients’ status, compliance, and feedback.

Doctella offers hundreds of templates [for these CarePrograms, including for] primary care and medical specialties…[These CarePrograms] collect sensor data, patient feedback and [also] deliver healthcare content.

The business model for Doctella—as well as competitors like OpenmHealth or TrialX’s Appbakery—is based on the belief that a healthcare provider is better equipped to develop a comprehensive digital tool piece by piece, in a way that will integrate with their current systems and ultimately support their staff in the shift to value-based care.

Why add to the fragmentation of apps from different companies with their own data silos when a toolbox can give more options?

Doctella claims it can develop apps that can automatically track reported outcomes, vitals, exercise routines, pain monitoring, and prescriptions, a company news release said.

“It is really not about the use case, it is about the desire by the provider and [health system] to use digital health interventions. That desire comes from the belief that the only way to complement value-based systems is to empower the patient so they know what to do and when to do it,” cofounder and CEO Amer Haider said in a phone interview.

[Other] cofounders include [Amer Haider’s brother,] Dr. Adil Haider,…a surgeon and professor with Brigham and Women’s Hospital/ Harvard Medical School [and] Peter Pronovost is a professor of anesthesiology and Critical Care Medicine at Johns Hopkins University School of Medicine and the senior vice president of patient safety and quality at Johns Hopkins Medicine.

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