WellDoc and Samsung Health Partner to Provide B2C Access to Welldoc’s Platform
Diabetes management platform WellDoc and mobile application Samsung Health announced Tuesday that they had partnered to provide consumers with direct access to WellDoc’s platform. The platform had previously only been available via a B2B2C (business to business to consumer) model wherein insurers and other payers provided their clients with access to the service. However, with the newly announced partnership, consumers will be able to directly access the program through the Samsung Health app.
Available on certain Galaxy S6 and above smartphones under select carriers, the Diabetes Wellness Program is a 12-week wellness program designed to help Type 2 diabetes patients improve unhealthy behaviors and better manage their condition. According to representative of the companies, it was developed out of a similar service for Samsung Health released last year.
The collaboration reflects Samsung’s continued interest in developing health capabilities for their technologies, as evidenced by the tech giant’s recent announcement that the Samsung Galaxy S9 would include an optical sensor capable of monitoring blood pressure.
“The integration of key, consumer-facing aspects of our proprietary BlueStar platform within the Samsung Health service is a very exciting next step as our partnership with Samsung continues to advance,” WellDoc President and CEO Kevin McRaith said in a statement. “The Diabetes Wellness Program allows individuals in the United States with Samsung Health on the latest Samsung Galaxy mobile phone the opportunity to become educated and empowered to more effectively manage their health and wellness and experience a better quality of life. It’s an invaluable option for the mass population to help manage their health and wellness, and we look forward to making it available outside of the US in the near future.”
The two companies had previously worked together to create the diabetes coaching and management platform BlueStar Diabetes, offered by healthcare payers or providers. However, this will be the first time the full WellDoc management platform will be offered directly to consumers.
“Partnering with WellDoc in developing a comprehensive diabetes health and wellness program for Samsung Health users was a natural fit, and an important milestone in our overall chronic disease management strategy” Nana Murugesan, vice president and general manager, services and new business at Samsung Electronics America, said in a statement. “With WellDoc’s unique focus on clinical outcomes and user engagement in the digital health space, the Diabetes Wellness Program will give Samsung Health users an opportunity to effectively manage their chronic condition on the comprehensive platform.”