1 Answer on "We’ve got a new wearable that we believe has a lot of potential to help seniors manage a chronic condition. It’s worked well in our in-house testing so far–but how do we find volunteers outside the company to test our product?"
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This is a difficult one for any startup in product development, but you’re right to focus on it as it’s crucial to get authentic feedback from users without any bias. In the several startups I’ve been a part of, the most effective way of finding test users has been through strategic partnerships. Find the organizations (public or private) who regularly work with your target demographic. And try to consider their perspective: what about this trial would benefit their organization? Because otherwise, you’re just asking them to do more work for free.
Aging in Place
chronic illness management
Electronic Medical Record (EMR)
The Longevity Network
Co-Founder of Neurocern
Community Outreach Manager
Product Engineering Group Director
Founder & CEO