The Longevity

Do older consumers want to learn how to use new technology?

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2 Answers on "Do older consumers want to learn how to use new technology?"

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The short answer is yes. Technology use of all types by U.S. adults 65+ is growing, from smartphone use to social media. According a 2017 Pew Research Study, 42% of adults aged 65 or older own a smartphone, which is a 24% increase from 2013. 34% of adults 65 and up use social networking platforms. With technology adoption increasing across all age groups, it makes sense that older adults would have more access and exposure to new technology that can help them connect to others, get news and entertainment, and make certain parts of their lives easier. However, there are… Read more »
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Not to mention that the longevity economy includes a large number of Baby Boomers who are completely comfortable using technology in their day-to-day lives. These boomers will be the next wave of older consumers who not only want, but EXPECT to have technology designed for their health needs.

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