Longevity Network
  • Aug 23, 2017
  • Jeffrey Fry, CEO/President

Q: When pitching an investor, how much overview of the problem is appropriate or necessary for telling the company’s story? How do you determine how much base knowledge to assume?

Here is the #1 lesson I have learned in pitching my 10 other startups. If you have to “educate” and investor, do not even bother pitching. Why? Most (like 99%) of investors will NOT invest in a segment they do not know a LOT (or at least think they know a lot) about, and 2) even if you have a compelling story that is understandable, they are not going to take a chance on a product / service that they do not feel warm and fuzzy about. Having to educate an investor is just a royal waste of time.

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